seo & internet marketing

For a successful, long-term, Search Engine Campaign, it is necessary to optimize your web site by implementing proper back-end code and web site structure. I2X determines the necessary optimization requirements through extensive competitive analysis and market research, delivering optimization recommendations for your web site, and managing monthly submissions to all major search engines and directories.

To consistently achieve successful top rankings and effective positioning, I2X has created a proven 3 step process:

1. COMPETITIVE ANALYSIS AND MARKET RESEARCH

The first step to optimizing your web site for the search engines is to conduct thorough competitive analysis and market research. Based on your input and our research, I2X will determine a list of keywords and phrases to target. Keywords and phrases are determined by both your target market and volume of searches in the major search engines and directories.

2. SITE OPTIMIZATION TECHNIQUES

Following the completion of research, I2X provides you with recommendations on changes for the code and structure of your web site. This stage involves optimization of the code and potentially the structure of your site to make it more search engine friendly. Typical optimization includes developing concise and unique META Tags and titles for existing pages, the creation of a site map page, development of new “doorway” pages that will target specific keywords, and the addition of strategically placed text.

3. SITE SUBMISSION AND REPORTING

Finally, once all changes are implemented to your site, we are ready to submit. Your site will be submitted to all major search engines and directories including Google, Yahoo, AltaVista, Microsoft Live, AOL Search, Netscape, etc. In order to achieve and maintain your search engine positioning, I2X will re-submit your site every 4-6 weeks. You will receive monthly reports to monitor the progress of the campaign.

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